Launchester Model

Lanchester Advertising model Form:

Form

Please fill-down model parameters:

rho:

g1:

g2:

alpha1:

alpha2:

beta1:

beta2:

T (Number of periods):

M0 (Initial Market Share):

The form and generated charts are produced using open source versions of the libraries EXTJS 4 and HighCharts copyrighted to :

Market share Graph:

Advertising Graphs:

Profit Graphs: